{"id":1522,"date":"2026-02-18T17:24:18","date_gmt":"2026-02-18T17:24:18","guid":{"rendered":"https:\/\/avto-nasvet.si\/?p=1522"},"modified":"2026-02-18T17:24:33","modified_gmt":"2026-02-18T17:24:33","slug":"dober-avto-uvaja-drazbe-rabljenih-vozil","status":"publish","type":"post","link":"https:\/\/avto-nasvet.si\/?p=1522","title":{"rendered":"Portal Dober Avto uvaja dra\u017ebe rabljenih vozil"},"content":{"rendered":"

Slovenski trg rabljenih vozil vstopa v novo fazo digitalizacije. Dru\u017eba NLB Lease&Go<\/span><\/span> je v Ljubljani predstavila prve spletne dra\u017ebe rabljenih vozil za fizi\u010dne osebe v Sloveniji, ki bodo potekale na portalu Doberavto.si<\/span><\/span><\/a>, v lasti dru\u017ebe NLB Car&Go<\/span><\/span>. Gre za sistemati\u010dno uvedbo modela, ki je v tujini \u017ee uveljavljen, vendar do zdaj v Sloveniji ni bil dostopen zasebnim kupcem.<\/p>\n

Klasi\u010dni trg rabljenih vozil temelji na oglasih, individualnih pogajanjih in neposrednih dogovorih med kupcem in prodajalcem. Tak\u0161en model pogosto pomeni \u010dasovno potratne postopke, neresne ponudbe ter negotovost glede realne tr\u017ene vrednosti vozila. Cena je velikokrat rezultat subjektivnih pri\u010dakovanj in pogajalskih sposobnosti, ne pa dejanskega povpra\u0161evanja. Spletne dra\u017ebe, kot jih uvaja doberavto.si, ta model nadgrajujejo z jasno dolo\u010denimi pravili, zavezujo\u010dimi ponudbami in oblikovanjem cene neposredno na trgu.<\/p>\n

Klju\u010dna razlika je v strukturi procesa. Vozila, vklju\u010dena v dra\u017ebe, so strokovno pregledana, podatki o njihovem stanju pa preverjeni in transparentno predstavljeni. S tem se zmanj\u0161uje informacijska asimetrija, ki je na trgu rabljenih vozil tradicionalno eden najve\u010djih izzivov. Kupec ne sodeluje v pogajanjih, temve\u010d odda zavezujo\u010do ponudbo v okviru jasno dolo\u010denega \u010dasovnega okna. Cena se oblikuje na podlagi dejanskega interesa kupcev, kar pove\u010duje verjetnost, da odra\u017ea realno tr\u017eno vrednost vozila.<\/p>\n

Do rabljenih vozil na dra\u017ebi s pripravljenim programom financiranja<\/h3>\n

Pomemben element novega modela je integrirano financiranje. NLB Lease&Go<\/span><\/span> prek portala omogo\u010da, da kupec \u017ee pred sodelovanjem na dra\u017ebi preveri svoj finan\u010dni okvir. Na voljo je financiranje v obliki NLB Hitri lizing, v prihodnje pa tudi potro\u0161ni\u0161ko kreditiranje NLB Buy&Go. Financiranje tako ni ve\u010d lo\u010den korak po izboru vozila, temve\u010d sestavni del nakupnega procesa. To zmanj\u0161uje tveganje neresnih ponudb in omogo\u010da hitrej\u0161i zaklju\u010dek transakcije, saj ima kupec \u017ee vnaprej jasno opredeljene pogoje.<\/p>\n

Portal doberavto.si se s tem premika iz vloge klasi\u010dnega oglasnika v transakcijsko platformo, ki povezuje ponudbo, povpra\u0161evanje in finan\u010dne storitve. Po navedbah predstavnikov dru\u017ebe \u017ee danes pokriva pribli\u017eno 30 odstotkov relevantnega trga, pri \u010demer se osredoto\u010da na kakovost ponudbe in zaupanje med udele\u017eenci. Strategija razvoja temelji na postopni nadgradnji funkcionalnosti, ki re\u0161ujejo konkretne uporabni\u0161ke izzive in vodijo od iskanja vozila do dejanskega nakupa.<\/p>\n

\"\"<\/p>\n

Tehni\u010dno in procesno izvedbo dra\u017eb zagotavlja podjetje Autopoint<\/span><\/span>, specializirano za dra\u017ebe vozil in prisotno na trgu od leta 2019. Model dra\u017eb je bil v Sloveniji doslej prete\u017eno omejen na pravne osebe, predvsem v segmentu B2B prodaje vozil. Uvedba za fizi\u010dne osebe pomeni raz\u0161iritev koncepta v segment, kjer so zahteve glede zaupanja, pravne varnosti in uporabni\u0161ke izku\u0161nje bistveno vi\u0161je.<\/p>\n

Nakup na dra\u017ebi pospe\u0161i proces kupovanja<\/h3>\n

Za kupce to pomeni druga\u010dno dinamiko nakupa. Namesto dolgotrajnih ogledov, telefonskih klicev in individualnih pogajanj sodelujejo v strukturiranem, \u010dasovno omejenem postopku z enakimi pravili za vse. Transparentnost podatkov o vozilu in integrirano financiranje zmanj\u0161ujeta negotovost, ki je pri nakupu rabljenega avtomobila pogosto klju\u010dna ovira. Hkrati sistem odpira dodaten prodajni kanal za trgovce, ki lahko vozila ponudijo v okolju z jasno dolo\u010denimi standardi pregledanosti in zaupanja.<\/p>\n

Digitalizacija avtomobilskega trga tako dobiva novo dimenzijo. Nakup vozila postaja vse bolj podoben drugim spletnim transakcijam, kjer uporabnik pri\u010dakuje hitro, pregledno in celovito izku\u0161njo na enem mestu. Uvedba spletnih dra\u017eb za fizi\u010dne osebe pomeni premik od tradicionalnega modela oglasov in pogajanj k strukturiranemu tr\u017enemu mehanizmu, kjer je cena rezultat dejanskega interesa kupcev, proces pa podprt z institucionalnim zaledjem in finan\u010dnimi re\u0161itvami. Za slovenske kupce rabljenih vozil to predstavlja pomembno spremembo \u2013 ne le v na\u010dinu nakupa, temve\u010d tudi v pri\u010dakovanjih glede transparentnosti, varnosti in u\u010dinkovitosti celotnega postopka.<\/p>\n

In kje si lahko ogledate vozila, ki bodo na dra\u017ebi? Dostop je povsem enostaven, le sledite tej povezavi in \u017ee se boste zna\u0161li na seznamu vseh vozil<\/a>.\u00a0 Tam boste na\u0161li vse podatke o vozilih in tudi kdaj bo dra\u017eba zaklj\u010dena. Seveda pa nas lahko tudi kontaktirate<\/a> in z veseljem bomo z izbranega seznama poiskali avtomobil, ki bo za vas najbolj primeren.<\/p>\n","protected":false},"excerpt":{"rendered":"

Slovenski trg rabljenih vozil vstopa v novo fazo digitalizacije. Dru\u017eba NLB Lease&Go je v Ljubljani predstavila prve spletne dra\u017ebe rabljenih vozil za fizi\u010dne osebe v Sloveniji, ki bodo potekale na portalu Doberavto.si, v lasti dru\u017ebe NLB Car&Go. Gre za sistemati\u010dno uvedbo modela, ki je v tujini \u017ee uveljavljen, vendar do zdaj v Sloveniji ni bil […]<\/p>\n","protected":false},"author":1,"featured_media":1525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novice"],"yoast_head":"\nPortal Dober Avto uvaja dra\u017ebe rabljenih vozil - Avto Nasvet<\/title>\n<meta name=\"description\" content=\"Dober Avto, platforma za prodajo rabljenih avtomobilov uvaja novost, ki omogo\u010da nekoliko druga\u010den na\u010din kupovanja rabljenih vozil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avto-nasvet.si\/?p=1522\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portal Dober Avto uvaja dra\u017ebe rabljenih vozil - 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